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What Does Keyword Research Cost?
You’re absolutely right; keywords are the cornerstone of your online presence. They’re the secret sauce that propels your brand to new heights and ensures you’re reaching the right audience.
But here’s the catch: you can’t achieve those coveted higher ranks without the perfect keywords in your arsenal. So, you’ve realized the importance of keyword research services, but you’re probably wondering, “What’s the cost?” Well, my friend, you’re in the right place.
The truth is, keyword research prices can be as diverse as the keywords themselves. They vary from company to company, depending on their strategy, expertise, and the level of comprehensive research they offer.
How the Cost of Keyword Research Is Determined?
The cost of keyword research services should be viewed as a reflection of the value they bring to your business. A well-executed keyword strategy can lead to higher search engine rankings, increased organic traffic, and improved conversion rates, resulting in a substantial return on investment.
You can’t determine the cost merely by estimating the time it takes to perform keyword research. It’s not just about the number of hours, but also other factors also add in to determining the cost of services. The cost also depends on how advanced the research is, such as competitor insights, topic clustering, or customer journey mapping.
A comprehensive break down will make it easier to determine the cost of keyword research services. Every company has their own approach and pricing structure, but typically, they should provide a detailed breakdown that includes all relevant factors, such as an analysis of your competitors’ keywords, keyword density mapping and search engine optimization (SEO) strategies.
Project Complexity
The more complex your project is, the more resources and expertise it requires. SEO agencies invest time, tools, and talent into conducting comprehensive research defined to your project’s complexity. This investment translates into the cost of the service.
Remember, complexity isn’t a one-size-fits-all concept. What’s complex for one business might be routine for another. That’s why the cost of keyword research services can vary from company to company.
At Microgility, we take a customized approach. We don’t apply a one-size-fits-all pricing structure. Instead, we assess the complexity of your project, industry, competition, and goals to provide you with a tailored solution that maximizes the value you get from our keyword research services.
Scope of Research
The scope of your research essentially defines the geographical boundaries of your keyword strategy. Are you aiming to attract a local audience, cast a wider regional net, or go all-in for global domination? Your answer significantly shapes the complexity and, subsequently, the cost of your keyword research project.
If your business primarily caters to a specific local area, your keyword research will revolve around finding keywords that resonate with that locale.Expanding your reach to a regional audience entails broader research. You’ll need to identify keywords that not only cater to your immediate locality but also appeal to nearby regions.
Now, if your ambitions are global, your keyword research becomes a worldwide endeavor. You’ll need to explore keywords with international appeal, adapt to different languages and cultures, and potentially target multiple regions. The scope of your research directly correlates with the cost involved. Why? Because larger scopes require more time, resources, and expertise.
Types of Keywords & Volume
First things first, what kinds of keywords are you after? Are you eyeing those short, snappy, and highly competitive “head” keywords, or are you delving into the world of long-tail keywords, which are often more specific but less competitive? This choice matters, and it plays a role in determining the complexity and cost of your keyword research.
Targeting head keywords is like aiming for the bullseye. These are the high-traffic, high-competition keywords that everyone wants to rank for. Because of their popularity, the research can be intense, and breaking through the competition can require extensive resources.
Long-tail keywords are often more detailed and less competitive. While they may not bring in as much traffic individually, they can be a goldmine when you target them in volume. The research for long-tail keywords is often more focused and can be more budget-friendly.
What's Inside Our Keyword Research Packages?
When it comes to keyword research services, it’s crucial to know precisely what you’re getting in the package..We understand that your online success depends on a well-crafted keyword strategy and that’s why our packages are designed to provide you with a comprehensive suite of services.
Our team of experts meticulously sifts through a vast array of keywords to identify those that are most relevant to your business. We leave no stone unturned in finding the hidden gems that can set you apart from the competition.
Our packages include a deep analysis of your competitors’ keyword strategies, providing you with valuable insights and opportunities for your own keyword game. We believe that your business is unique, and so should be your keyword strategy.
Our packages encompass a wide spectrum of keywords, including short-tail, long-tail, and LSI keywords. This ensures that your content is optimized for a broad range of search queries, increasing your chances of attracting the right audience.
We don’t just stop at initial research; we also provide regular updates to keep your strategy fresh and aligned with shifting search trends. With transparent reporting and expert guidance at your disposal, our keyword research packages are not just an investment but a partnership in your journey to online success.
What Makes Microgility Keywords Reseach Service Price Worthy?
Affordable Yet Exceptional
Transparent Pricing
Proven Results
Ongoing Support
Microgility is a step above the rest of the companies that I have worked with. Superb
web development, digital marketing and customer service provided by competent and dedicated team.
I highly recommend Microgility as the best digital marketing Agency for your business.
The team has been working with us for two years on website optimization, and we have increased our clients and revenue together.
Working with Microgility was great. All are very professional and SMEs in their field .
My e-commerce website built to my satisfaction and digital marketing guys launched it successfully . Always be my go to place for web development and digital marketing
Have used their online services many time. Provide great quality work all the time.
Baqir Abbas is fast and efficient with website creation and edits.
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